Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

Who is Drayton Bird?

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that…

Drayton knew more about direct marketing than anyone else in the world!

High praise from David Ogilvy.

Drayton’s autobiography “You Did What?” was released December 20, 2019.

In this episode you’ll hear Drayton’s hilarious stories about—

  • Why becoming a copywriter doesn’t require a college degree (2:50)
  • How to get a Copywriting Job even if they’re not hiring (5:48)
  • The only sure-fire way to succeed in marketing (do this and you’ll stand out from 95% of other marketers) (8:04)
  • Discover the advertising book David Ogilvy said forever changed the course of his life (8:30)
  • How to write copy so that your readers can fully understand your message (11:20)
  • The easy-to-use Secret of Success that instantly connects you with others (David Ogilvy shared this secret with Drayton Bird over lunch one day and Drayton never forgot it) (13:44)
  • How to increase the success of your advertisements without spending more money (15:18)
  • Why 80% of websites and advertisements are a wasted opportunity for you to connect with new customers (17:19)
  • The mind-numbing tools to avoid when you’re trying to build your creativity (18:03)
  • Are you measuring the right metrics in your business? (20:36)
  • Why success can lead to blind spots (and how to identify failure before it ruins you) (24:20)
  • How making money with current trends is more profitable than trying to create a new market (25:00)
  • The obvious way to get new clients and grow your marketing business — so obvious, most marketers fail to do it! (33:20)
  • The “secret weapon” that can transform your marketing results within a week (52:57)
  • Why you need structured discipline to succeed in any “creative” industry (53:27)
  • How to use entertainment to increase your sales and income (58:04)
  • The Biblical lesson (from Matthew 5) that increases your ability to talk with anyone and close more sales (58:50)
  • Where to find material for successful advertisements (65:06)

All this… plus many funny stories… and more, in this exclusive 66-minute interview with marketing giant Drayton Bird.

If you’re interested to hear more exclusive interviews about Marketing and Copywriting, check out my conversation with copywriter Matt Rizvi and this one with copywriter Ben Settle.

You will find Drayton’s incredible marketing books on Amazon here,
tinyurl.com/amazon-dbird

And read more about Drayton’s hilarious new autobiography “You Did What” at YouDidWhat.co.uk

Now, time for a few laughs and lessons with the extraordinarily funny and successful Mr. Drayton Bird…

You won’t find this private conversation anywhere else at any price…

To get Drayton’s experience and insights for just $97, simply click the PayPal button below.