10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

11:17pm Tuesday
Saint Paul, Minnesota

Good day reader, what’s the news?

PRL has been keeping me busy.

‘Busy’ is one thing… but I’m looking for a Big Idea.

Because I don’t know–

What’s my next step with Persuasion Reading List?

"The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
“The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

 

Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

The other 53 chapters are pretty insightful too.

Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”

“Obvious Adams” by Robert Updegraff (Persuasion Play Podcast #003)

I started the book reviews on PersuasionReadingList.com over two years ago. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.

Over those two years, I’ve summarized my favorite lessons from 17 books — and I have a dozen or more on my bookshelf waiting to be read and written up or otherwise shared.

Can you justify such behavior? Image from Steve Martin's movie "The Jerk", 1979
Image from Steve Martin’s movie “The Jerk”, 1979

It’s been fun and educational on my end — and I hope on your end too!

As I continue along my PRL journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to Continue reading ““Obvious Adams” by Robert Updegraff (Persuasion Play Podcast #003)”

Persuasion Articles of the Week

Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

#Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine

Big List Today! Including a Free UDemy Course on Hypnosis and a chance for your free ebook, The Easy Way to Start a Conversation

Continue reading “Persuasion Articles of the Week”

Facebook and the Principal-Agent Problem

Earlier this week, Mark Zuckerberg testified before the US Congress about User Privacy within The Facebook.

Mark Zuckerberg testifies before Congress in April 2018
Mark Zuckerberg testifies before Congress in April 2018

Six months ago, this wasn’t even a conversation. Continue reading “Facebook and the Principal-Agent Problem”

Hopkins’ Essentials of Advertising (My Life in Advertising: Chapter 17)

After reviewing Hopkins’ accomplishments, we get to the most important chapter of the book, Chapter Seventeen, Scientific Advertising.

Hopkins compares advertisements with salespeople. Each must prove their worth. Track results to know what is effective and what is not. Some techniques won’t work in various industries.

Image "Money bw" by Monochrome, Flickr, CC-By-2.0
Image “Money bw” by Monochrome, Flickr, CC-By-2.0

But some truths are universal. Hopkins lays them out in this essential chapter.

Continue reading “Hopkins’ Essentials of Advertising (My Life in Advertising: Chapter 17)”

The Three Interests An Advertisement Must Serve (My Life in Advertising: Chapter 16)

I don’t know about you, but I’m wary of ads that push the status quo. “Everything’s OK,” they say. “We’re the brand you know and trust.” Those brands aren’t working to keep our business.

Advertisements with selfish appeals don’t interest a reader. Advertising great Claude C. Hopkins stresses service in advertisement. It’s a theme throughout his book My Life in Advertising.

Hopkins applied this service outlook in his advertisements and his career. Hopkins’ great success comes from service to others, not to himself.

Chapter 16, “Reasons for Success,” focuses on the business of advertising.

The influential advertising person, you, must serve three interests.

Image "_MG_8515.jpg" by Tibor Kovacs, Flickr, CC-By-2.0
Image “_MG_8515.jpg” by Tibor Kovacs, Flickr, CC-By-2.0

Continue reading “The Three Interests An Advertisement Must Serve (My Life in Advertising: Chapter 16)”