Copywriter, read more of THIS.

10:20am Wednesday
Saint Paul

Experts are everywhere.

A former boss once told me, “once you know more than the other guy, you’re the expert.”

Which is why you see gurus all over the place, having moved from Level 0 to Level 1, touting their expertise.

Nothing wrong with self-promotion, of course.

But there is always more to learn.

A few years ago I took a course named How to Turn White Space Into Advertising That Sells by Clyde Bedell.

Online Ads that Work

11:54am Friday

Ever put out an ad on Google or Facebook or whatever…

And it just didn’t “work?”

Low clicks… and even fewer sales?

Here are three reasons why your ads may fail… and how to fix ’em.

1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!

Why not target, you ask?

Free Report for Improved Marketing in 2020

I’ve released a new report for my subscribers to help with marketing your services and products.

“Inside Marketing Secrets for Explosive Growth in 2020” covers some of the most important, and ignored, advice on marketing.

Advice known to old-school experts.

Advice ignored by the current advertising giants and their wanna-bes.

Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

Who is Drayton Bird?

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”

Persuasion Articles of the Week

"Robots" by Jeffrey Thomas, 2018 — *“Robots” by Jeffrey Thomas, 2018*

#robots #magic #advice #emotions #logic #marketing

Continue reading “Persuasion Articles of the Week”

10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

11:17pm Tuesday
Saint Paul, Minnesota

Good day reader, what’s the news?

Marketing has been keeping me busy.

‘Busy’ is one thing… but I’m looking for a Big Idea.

Because I don’t know–

What’s my next step with Persuasion Reading List?

“The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

The other 53 chapters are pretty insightful too.

Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”

“Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)

I started the book reviews on PersuasionReadingList.com over two years ago. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.

Over those two years, I’ve summarized my favorite lessons from 17 books — and I have a dozen or more on my bookshelf waiting to be read and written up or otherwise shared.

Can you justify such behavior? Image from Steve Martin's movie "The Jerk", 1979 — *Image from Steve Martin’s movie “The Jerk”, 1979*

It’s been fun and educational on my end — and I hope on your end too!

As I continue along my PRL journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to Continue reading ““Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)”