During my last trip to New York City, we visited the World Trade Center Transportation Hub, also known as the Oculus.
The stunning architecture of this sweeping building cannot fail to impress. The inside feels huge and open like a European cathedral. The outside looks like a pair of wings, flapping in multiple photographic exposures across the Manhattan skyline.
One thing that will forever stand out about the Oculus, however, was the doors.
Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?
If given a set of options, Ariely lays out the predictable choices in each:
Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.
It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.