Ralphy Emerson’s ideas on duality and contrast

Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.

In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.

Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.

The compiled Essays of Ralph Waldo Emerson
The compiled Essays of Ralph Waldo Emerson

Emerson’s Compensation opens with a discussion of the polarity of nature, Continue reading “Ralphy Emerson’s ideas on duality and contrast”

Emerson on your Compensation from the Universe

6am on the nuts
Saint Paul, Minn

*|FNAME|*, I just received my copy of Ralph Waldo Emerson’s Essays.

"Compensation" and other Essays by Ralph Waldo Emerson
“Compensation” and other Essays by Ralph Waldo Emerson. Photo copyright ⓒ 2019 Jeffrey G Thomas 

This collection of Emerson’s writings includes the famous Compensation, which discusses how people who give tend to do better than those who take:

“He is great who confers the most benefits. He is base —and that is Continue reading “Emerson on your Compensation from the Universe”

10 Things You’ll Learn from “Never Split the Difference” by Chris Voss

I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.

List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.

Is this the best book on persuasion I've ever read? It just might be…
Is this the best book on persuasion I’ve ever read? It just might be…

Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”

10 Things you’ll learn in MindControlMarketing.com by Mark Joyner

Monday 8:24pm

Saint Paul

 

When people ask me about PRL… or more tellingly, when they don’t ask me… it seems to me that they assume there’s some sorcery going on.

Almost as if I’m able to

Cast Magic Spells to Control Everyone’s Thoughts!

Now I know this isn’t true… and perhaps you know this isn’t true… but the facts remain that people are vulnerable to influence and persuasion, Continue reading “10 Things you’ll learn in MindControlMarketing.com by Mark Joyner”

10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

11:17pm Tuesday
Saint Paul, Minnesota

Good day reader, what’s the news?

PRL has been keeping me busy.

‘Busy’ is one thing… but I’m looking for a Big Idea.

Because I don’t know–

What’s my next step with Persuasion Reading List?

"The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
“The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

 

Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

The other 53 chapters are pretty insightful too.

Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”

10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”

Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

Robert Collier Letter Book, 6th Edition, with the library punch card
Robert Collier Letter Book, 6th Edition, with the library punch card

Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”

10 Things You’ll Learn From “The Secret of Selling Anything” by Harry Browne

While the financial reward of being a good salesman has it’s

Harry Browne's "The Secret of Selling Anything"
Harry Browne’s “The Secret of Selling Anything”

appeal, I’ve not historically been good at selling things to people. (Or at least that’s the story I’ve told myself!)

The last time I was trying to “sell” (as a career) was during the down economy in the early 2000s.

No one was buying, and I wasn’t making any money trying.

I’m an introvert, mostly — again, one of the things that I tell myself. I’ve practiced becoming more extroverted. I’ve intentionally put myself into situations where I need to be more extroverted.

One reason I’m drawn to persuasion because I see it as a way to interact with people. It allows me to better understand their motivations and behaviors, and to better connect with them. It pushes me to do so.

Sales, on the other hand, is a whole different beast of persuasion. To be “salesy” meant Continue reading “10 Things You’ll Learn From “The Secret of Selling Anything” by Harry Browne”

“Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)

I started the book reviews on PersuasionReadingList.com over two years ago. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.

Over those two years, I’ve summarized my favorite lessons from 17 books — and I have a dozen or more on my bookshelf waiting to be read and written up or otherwise shared.

Can you justify such behavior? Image from Steve Martin's movie "The Jerk", 1979
Image from Steve Martin’s movie “The Jerk”, 1979

It’s been fun and educational on my end — and I hope on your end too!

As I continue along my PRL journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to Continue reading ““Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)”

10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday

Much of what we think of as “persuasion” is really “motivation.”

The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…

people aren’t going to work against their own happiness.

"The Obstacle is the Way" by Ryan Holiday
“The Obstacle is the Way” by Ryan Holiday

A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”