Persuasion Articles of the Week

"Out of the mist" by Jeremy Segrott, Flickr, CC-By-2.0
“Out of the mist” by Jeremy Segrott, Flickr, CC-By-2.0

#hypnosis #copywriting #microbiome #persuasion #arguments

Persuasion Play Podcast with Copywriter Matt Rizvi

Last week Matt Rizvi gave an incredible interview on his process of creating persuasive copy for his clients. He and I chatted for an hour and his information is excellent for anyone looking to write more persuasively — or to understand the marketing messages that we see every day. Check out the Persuasion Play Podcast episode 004 (and download it to play it back at higher speeds if that’s your thing!)


It Comes Down to Your Subconscious: How Self-Hypnosis Can Help You Attain Your Goals

Condition yourself to achieve your goals with this simple and effective method of self hypnosis.


Evidence mounts that gut bacteria can influence mood, prevent depression

What we put in affects what comes out. Our stomach’s microbiome affects our brain and our thinking processes. If we feed ourselves with processed foods and pesticides, what do we expect might happen to that microbiome?


Why Bad Arguments Are So Persuasive

Today my 3 year old son tells me, “the radio can’t sleep– it doesn’t have any feet!” This article discusses how bad arguments can persuade, especially when that argument is painted with broad strokes and the presented alternatives to the opposition are limited.