Persuasion Articles of the Week

"Old Computer" by Marlo Mckenzie, Flickr, CC-By-2.0
“Old Computer” by Marlo Mckenzie, Flickr, CC-By-2.0

#good #evil #phones #addiction #design #video #persuasion #experts

The Clash of Megatrends That Leaves Consumers Without a Chance

Why rely on sales people when you can present a perfected video designed to persuade buyers?

What Science tells us about Good and Evil

Our brains have different levels of empathy for others. Of course, these are human concepts that we define by our framing.

Principles of Graphic Design

Your message is more impactful and persuasive when people don’t struggle to understand it. Simple ideas are easily accepted by our brains, as Kahneman wrote in Thinking, Fast and Slow.

The anti-tech campaign is based on false premises and the public isn’t buying it

Last week we discussed how tech is addictive. This alternative viewpoint takes the position that we don’t have to use these addictive phones, we want to. I call b.s. Phones have become pretty indispensable for many people in 2017. I would love to get rid of my expensive, fragile, too-often-breaking phone, but I need it for work.

Over 30,000 Published Studies Could Be Wrong Due to Contaminated Cells

Decades of scientific research could be invalidated. What a painful example of how experts can be wrong — they’re relying on previous results that cascade back decades.

Activision Patents Pay-To-Win Matchmaker

In videogames where you buy upgrades, you might play in a match where that upgrade is so effective that you’ll continue buying upgrades in the future.