Persuasive Elements in Bernie’s Fundraising

I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)

The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.

Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! Continue reading “Persuasive Elements in Bernie’s Fundraising”