7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

Ralphy Emerson’s ideas on duality and contrast

Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.

In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.

Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.

The compiled Essays of Ralph Waldo Emerson
The compiled Essays of Ralph Waldo Emerson

Emerson’s Compensation opens with a discussion of the polarity of nature, Continue reading “Ralphy Emerson’s ideas on duality and contrast”

10 Things You’ll Learn in “Win Bigly” by Scott Adams

Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.

I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. Continue reading “10 Things You’ll Learn in “Win Bigly” by Scott Adams”

10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy

I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.

I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)

Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.

Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. Continue reading “10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy”

In and Of Itself with Derek DelGauido

What has four legs, a long nose, two large ears, and a tail, and is immovable?

Could five blind men work together to answer that question?

Early in December of 2017, I saw the elephant in the room. I mean, I think I did.

Daryl Roth Theater, Manhattan
Daryl Roth Theater, Manhattan

I was an hour into Derek DelGaudio’s show about identity in the small Daryl Roth theater in Manhattan. Continue readingIn and Of Itself with Derek DelGauido”