Tag: tribe

7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“

How to Agree Even When You Don’t Agree

Almost any discussion breaks down when one side stops listening to the other side.

Which is to say, almost every discussion.

You have points that you want to make and obviously the other side doesn’t have their facts straight. Because if they did, they wouldn’t be on the other side.

Continue reading “How to Agree Even When You Don’t Agree”

Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!

Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.

The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.

Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)

Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”

Ralphy Emerson’s ideas on duality and contrast

Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.

In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.

Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.

The compiled Essays of Ralph Waldo Emerson
The compiled Essays of Ralph Waldo Emerson

Emerson’s Compensation opens with a discussion of the polarity of nature, Continue reading “Ralphy Emerson’s ideas on duality and contrast”

10 Things You’ll Learn in “Win Bigly” by Scott Adams

Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.

I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. Continue reading “10 Things You’ll Learn in “Win Bigly” by Scott Adams”

10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy

I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.

I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)

Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.

Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. Continue reading “10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy”