I’m not entirely sure when I first heard about copywriter Ben Settle from
BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.
And I open every one.
Ben’s emails discuss email marketing and adjusting your mindset towards success.
Ben Settle is known for hi daily email methods and business advice
Continue reading “Business Growth with Ben Settle (Persuasion Play Podcast 007)”
Saint Paul, MN
Reader, this weekend I met with a PRL subscriber to discuss marketing emails that I am writing for his business.
Yep, my first paid copywriting gig!
We bounced around with other conversation topics as well, including my wife’s newfound interest in Reiki energy healing.
My friends asked what I thought of Energy Healing, a topic that’s looked down upon by science and society as being unconfirmed.
Continue reading “The Failure of Science”
I just finished reading the Saint Paul newspaper.
our mayor wants to do away with . library fines
New fines, old fines, all of the fines… out the door.
Here we are, a society that can’t accept enough responsibility to iron a shirt…
and now we’re removing one of the few driving forces that encourage people to return books on time?
I think it’s… ridiculous, pandering, expensive… and… after thinking it over…
possibly a great idea! Continue reading “Just Give Away all the Library Books!”
“Love in the Afternoon” by Marc Falardeau, Flickr, CC-By-2.0
Continue reading “Persuasion Articles of the Week”
My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.
These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.
Winter Boots are a necessity around these parts. Image “What’s Down There?”by James, Flickr, CC-By-2.0
Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.
It was going to be a cold, snowy Thanksgiving in Wisconsin.
Continue reading “How to Please Your Customers: Hopkins’ My Life in Advertising Wrap-up”
After reviewing Hopkins’ accomplishments, we get to the most important chapter of the book, Chapter Seventeen, Scientific Advertising.
Hopkins compares advertisements with salespeople. Each must prove their worth. Track results to know what is effective and what is not. Some techniques won’t work in various industries.
Image “Money bw” by Monochrome, Flickr, CC-By-2.0
But some truths are universal. Hopkins lays them out in this essential chapter.
Continue reading “Hopkins’ Essentials of Advertising (My Life in Advertising: Chapter 17)”