
#language #bigidea #socialproof #facebook #manipulation #brainchemicals
Discover the Power of Everyday Persuasion
10:20pm
Saint Paul
I was browsing my bookshelf the other night, looking for something to start.
(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)
Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.
I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“
5:24am
Saint Paul, MN
Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.
Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.
Continue reading “This German restaurant advert could be so much… besser“
I just finished reading the Saint Paul newspaper.
It seems our mayor wants to do away with library fines.
New fines, old fines, all of the fines… out the door.
Here we are, a society that can’t accept enough responsibility to iron a shirt…
and now we’re removing one of the few driving forces that encourage people to return books on time?
I think it’s… ridiculous, pandering, expensive… and… after thinking it over…
possibly a great idea! Continue reading “Just Give Away all the Library Books!”
Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.
It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.
The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! Continue reading “10 Things I Learned from “Nudge” by Thaler and Sunstein”
We’ve all been asked to donate to our favorite causes.
School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.
How about you, have you donated small amounts of cash to any politicians? Continue reading “What is your Cash really worth? The Law of Diminishing Returns”
#business #motivation #scripts #socialproof #scarcity