Tag: shared interest

Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

Robert Collier Letter Book, 6th Edition, with the library punch card
Robert Collier Letter Book, 6th Edition, with the library punch card

Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”

Persuasion Articles of the Week

Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

#Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine

Big List Today! Including a Free UDemy Course on Hypnosis and a chance for your free ebook, The Easy Way to Start a Conversation

Continue reading “Persuasion Articles of the Week”

Betting on the Boardwalk
Six Trump Tactics for Deal Making

In 1975, Trump hears of a casino worker strike at two Hilton hotels. When he learns that those two casino locations account for 40% of Hilton’s global profits, Trump decides to get in the casino business. Continue reading “Betting on the Boardwalk
Six Trump Tactics for Deal Making”