Tag: sales

7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“

Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)

If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:

Dennis Demori

Freelance marketer Dennis Demori

Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.

Continue reading “Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)”

Opportunity Knocks at 30fps

One thing that most people won’t see during an economic downturn is opportunity.

But opportunity is out there.

And not the $25/hr Deskside Computer Support position that just landed in my inbox.

Real money. Like, $300 to $1,000 for a few hours of work.

When you make a compelling offer to solve someone’s legitimate problems, they’re happy to give you work. (Check out my review of The Secret of Selling Anything, here)

And if you’re decent with a camera and a computer, here are two opportunities I see right now:

Continue reading “Opportunity Knocks at 30fps”

How to Become a Rainmaker
by Jeffrey J Fox

Famous advertising man Claude Hopkins wrote in his book My Life in Advertising that his desire to go into sales was an effort to graduate from the debit class.

In his administrative position, Hopkins recognized that he could only make so much money if he drew a company salary. To graduate from the debit class, Hopkins had to produce income for his employer.

Hopkins became a very successful rainmaker, bringing in the magical rain —money— that allows a company to grow.

Not all sales people are rainmakers… but they could be. You could be.

Hoe to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Jeffrey J Fox’s book How to Become a Rainmaker details the rules to becoming this high-selling rainmaker in your company. Continue reading “How to Become a Rainmaker by Jeffrey J Fox”

Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

Continue reading “Persuasion Articles of the Week”

Business Growth with Ben Settle
(Persuasion Play Podcast 007)

I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

And I open every one.

Ben’s emails discuss email marketing and adjusting your mindset towards success.

Ben Settle is known for hi daily email methods and business advice
Ben Settle is known for hi daily email methods and business advice

Continue reading “Business Growth with Ben Settle
(Persuasion Play Podcast 007)”

Picking between two great options…

5:50am

Saint Paul

 

Good day, how’s it bangin?

My coffee’s cooling —just the way I like it— and I’ve spent too much time this morning on “news” instead of working on my Change State book. Ah well, time to connect with you.

Exciting news IMHO:

Recently my wife and I booked a vacation to Puerto Rico at the end of March! We’re pumped for some time in the sun… and a short break from our lovely kids ; )

What to do during those few days? Continue reading “Picking between two great options…”