Multiplying Words for Profit

12:43pm
Saint Paul

One of the challenges with writing copy… is providing your audience with enough detail to sell them on the idea, product, or service you want them to buy.

See, in test after test, long sales copy tends to sell better than short.

This of course depends on your market, the product, the price-point, the market saturation, awareness of your solution, the business’ reputation, and the copy itself. And probably more things too, like the economy.

Now, toothpaste is $3. That’s not a huge purchase, and people always want it. So there isn’t a ton of effort to put in there.

But if you hook a reader… and you have something expensive that they want… then you’ll want to answer questions and handle objections in your copy.

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Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

Who is Drayton Bird?

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”