Give Me One Reason!

9:46am Tuesday

This morning I read a Sweepstakes Letter from the Publishers Clearing House.

With a no-obligation entry I have a chance at winning $7,000 per week for life.

That’s a lot of money!

The letter spent no time trying to be clever or discussing something that couldn’t tie into the benefits of their promotion.

To Persuade, You Have To Enter Their World

Do you remember most brands behind your favorite commercials?

Continue reading “Give Me One Reason!”

Building Momentum with the Power of Why

Behold… the Building power of Why.

6:12
Saint Paul, Minn

People are an emotional lot, aren’t they?

Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.

People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it Continue reading “Building Momentum with the Power of Why”

“Verbal Judo” and 10 Things You’ll Learn from George J. Thompson

People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.

The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).

"Verbal Judo" teaches you to redirect verbal aggression as a Professional
“Verbal Judo” teaches you to redirect verbal aggression as a Professional

The spouse, during an argument, who throws out the incorrect idea that Continue reading ““Verbal Judo” and 10 Things You’ll Learn from George J. Thompson”