Persuasion Play Podcast 005:
Mindset with Ed Latimore

Today’s episode of the Persuasion Play Podcast features Author, a former professional Heavyweight Boxer, and Master of Mindset Ed Latimore.

Listen as Ed discusses his career in boxing, his methods to grow his Twitter influence to over 65,000 followers, his methods to maintain a positive mindset, and so much more.

  • Learn Ed’s perspective on learning new information (and how you can apply it to your own learning) (1:50)
  • Ed’s experience with travel and the false expectation US Americans have when traveling (5:38)
  • How Ed started in Professional Boxing in Pittsburgh and what it taught him about his own personal development (9:25)
  • Ed’s path through the US National Guard and his plan to earn more money by choosing his college degree based on his interests and job prospects (14:45)
  • How you can take a healthier perspective when you compare yourself against others (18:15)
  • The reason Ed believes simple problems are presented as complex (20:35)
  • Ed’s conversation with himself which motivated him to write books and launch his personal improvement forward (25:15)
  • The optimal age to teach children the importance of mindset and hard work — and when they’ll have another chance to catch up (30:45)
  • Two ways people waste a lot of time instead of improving themselves (33:46)
  • Ed’s personality type results on the Myers-Briggs test (37:00)
  • Two ways Ed recommends you can build self-control (39:40)
  • How physical training helps you develop your mental discipline (44:20)
  • Ed’s secret to maintain a positive mindset (47:30)
  • What Ed knows about growing his Twitter following (Ed shares the secrets that you don’t know) (52:10)
  • How Ed keeps himself healthy (ways most people you know probably ignore! Is this you?) (58:20)
  • What happens when you stop caring what other people think (and how to repel people that take advantage of you) (59:25)
  • What Ed knows about Second Order and Third Order Thinking, and how failing to think ahead can help your opposition and derail your desires (1:02:57)
  • Ed’s plans for his future and how he maintains recurring revenue while his future plays out (1:07:19)

Find Ed Latimore on his personal site at

his Twitter page at

Ed’s first book “Not Caring What Other People Think Is a Superpower” on Amazon at

and Ed’s newest book about growing his Twitter influence, “Engagement is the New Cocaine” found at

For more exclusive interviews and information about Persuasion, Motivation, and Influence, check out

Enjoy the Persuasion Play Podcast episode 005 featuring Ed Latimore:

Seven Suggestions on Improving Soccer Performance

The 2018 World Cup is in full swing. If you haven’t caught any yet, you can stream the last few games here on Telemundo.

The world’s best players are out: Messi, Ronaldo, Neymar – unable to mesh with their national team, unable to pull those teams ahead on their own.

England’s national team, once a soccer powerhouse and the inventors of ‘football,’ has had abysmal international performance since 1996.

Apparently a missed shootout in 1996 has cursed the national team ever since.

Complicating the matter, that failed kicker from 1996 is now the head coach of England’s 2018 World Cup team.

Gareth Southgate isn’t letting his past failures define him. Instead he is using this as a stepping stone to teach his team about mindset and stretching past their comfort zone.

Persuasion is all about changing minds for better outcomes.

A friend recently asked how she could improve her own soccer performance. She felt that her skills were deteriorating and in need of a boost.

"IMG_1093" by Peter, Flickr, CC-By-2.0
“IMG_1093” by Peter, Flickr, CC-By-2.0

Here were my seven suggestions, based on self-persuasion.

Continue reading “Seven Suggestions on Improving Soccer Performance”

The Problem with Positivity (Negative Embedded Commands)

Imagine you’re at a party. You stop in the kitchen to refill your beverage. You find yourself drawn into a conversation. As the evening (and the conversation) progresses, the kitchen fills with more and more people.

Soon it seems as though the rest of the house must be empty! Everyone is in the kitchen!

People gather where there is food. "Cake!" by Kate Russel, Flickr, CC-By-2.0
People gather where there is food and warmth. “Cake!” by Kate Russel, Flickr, CC-By-2.0

I’m sure you’ve noticed — people love to gather in the kitchen at parties. The hearth is the symbolic center of the home, where food and warmth are found. Continue reading “The Problem with Positivity (Negative Embedded Commands)”