Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)

I’m thrilled to present today’s podcast with magician Paul Gertner!

When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”

Kevin Hart’s Guide To Complaining

This chair is Ass.

Saint Paul

Yesterday morning while I was getting ready for work, I listened to a bit of the Joe Rogan podcast with comedian Kevin Hart.

Kevin is hilarious. His new Netflix special “Irresponsible” is great (unlike the dirty and actually irresponsible stand-up special by a pregnant comedian whom I shall not name.)

Now, on Rogan’s podcast, Kevin talks about surrounding yourself with positivity.

It’s so easy to complain, he says: Continue reading “Kevin Hart’s Guide To Complaining”

Mindset with Ed Latimore
(Persuasion Play Podcast 005)

Today’s episode of the Persuasion Play Podcast features Author, a former professional Heavyweight Boxer, and Master of Mindset Ed Latimore.

Listen as Ed discusses his career in boxing, his methods to grow his Twitter influence to over 65,000 followers, his methods to maintain a positive mindset, and so much more.

  • Learn Ed’s perspective on learning new information (and how you can apply it to your own learning) (1:50)
  • Ed’s experience with travel and the false expectation US Americans have when traveling (5:38)

Continue reading “Mindset with Ed Latimore
(Persuasion Play Podcast 005)”

19 things you’ll learn from copywriter Matt Rizvi
(Persuasion Play Podcast 004)

Matt Rizvi is a multi-million dollar copywriter. After honing his skills at Stansberry Research for three years, Matt started freelance copywriting in 2016.

Listen to Episode 004 of the Persuasion Play Podcast with Matt Rizvi.

In this episode, Matt shares some incredible knowledge, including:

Continue reading “19 things you’ll learn from copywriter Matt Rizvi
(Persuasion Play Podcast 004)”

“Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)

I started the book reviews on PersuasionReadingList.com over two years ago. The first was My Life in Advertising by Claude C. Hopkins, a classic written in 1927.

Over those two years, I’ve summarized my favorite lessons from 17 books — and I have a dozen or more on my bookshelf waiting to be read and written up or otherwise shared.

Can you justify such behavior? Image from Steve Martin's movie "The Jerk", 1979
Image from Steve Martin’s movie “The Jerk”, 1979

It’s been fun and educational on my end — and I hope on your end too!

As I continue along my PRL journey, learning about the forces that influence us and how we, in turn, can influence the world around us, I was bound to Continue reading ““Obvious Adams” by Robert Updegraff
(Persuasion Play Podcast 003)”

Interesting Developments

A few days ago I asked my email list if they had any side projects going on, any hobbies to direct their creative energies, any businesses they were trying to build.

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

I heard back from a few of my most excellent subscribers (thanks!) sharing some cool side projects. Photography and drop-shipping are among of the responses that I share an interest in.

One reader, William, wrote in, and he and I had a little conversation… William mentioned that he had an interest in side projects… but was having a hard time finding something interesting enough to spend his valuable time. Continue reading “Interesting Developments”

Persuasion Articles of the Week

Photo "Cars on I-90 floating bridge" by Seattle Municipal Archives, Flickr, CC-By-2.0
Photo “Cars on I-90 floating bridge” by Seattle Municipal Archives, Flickr, CC-By-2.0

#exoproject #podcast #defaults #personality #happiness #anxiety #habits


10 Things I Learned from Andrew DeYoung, author of “The Exo Project”

Notes from my interview with Andrew DeYoung and the Persuasion Play Podcast episode 002.


The Praise Paradox

Praise the efforts of children, not their outcomes. Works on adults too!


Cure your bad habits with “Sludge”

The opposite of Nudge, which sets beneficial defaults, Sludge makes compliance as difficult as possible. The idea is to intentionally add friction to your transactions to lessen their likelihood.


Study links decline in teenagers’ happiness to smartphones

Smartphones steal our focus, give us a short-lived feeling of social connections, and cause us to compare our boring moments with photos of the amazing lives of people we know.


Scientists Just Identified The Physical Source of Anxiety in The Brain

More evidence that animals like you and I are controlled by our wiring.


How To Get Your Point Across To These Five Personality Types

Five ways to present your argument.