Tag: persuasion

10 Things You’ll Learn from “Never Split the Difference” by Chris Voss

I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.

List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.

Is this the best book on persuasion I've ever read? It just might be…
Is this the best book on persuasion I’ve ever read? It just might be…

Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”

Business Growth with Ben Settle
(Persuasion Play Podcast 007)

I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

And I open every one.

Ben’s emails discuss email marketing and adjusting your mindset towards success.

Ben Settle is known for hi daily email methods and business advice
Ben Settle is known for hi daily email methods and business advice

Continue reading “Business Growth with Ben Settle
(Persuasion Play Podcast 007)”

Copywriting Persuasion with Matt Rizvi
(Persuasion Play Podcast 004)

What does it take to become an in-demand copywriter?

Anyone can write.

And if you look at social media these days, pretty much everyone does write.

But that doesn’t make you a successful copywriter… in demand from people you’ve never met… with millions of dollars in sales under your belt…

Now, there’s nothing stopping you from becoming a successful sales copywriter.

When you know the structure of a successful sales letter, and you know what keeps people reading and buying, you too can become a highly-paid direct response marketer.

That’s how today’s guest,  Matt Rizvi, rose to become an in-demand financial copywriter.

And in this episode, Matt’s going to share his copywriting secrets with you.

Who Is Matt Rizvi?

Matt Rizvi is a multi-million dollar copywriter at RizviPublishing.com and DailyCopywriter.com.

After honing his skills at Stansberry Research for three years, Matt started freelance copywriting in 2016.

Matt’s also created his own course for aspiring writers.

Discover what it takes to become an in-demand copywriter on Episode 004 of the Persuasion Play Podcast with Matt Rizvi.

In this episode, Matt shares some incredible knowledge, including:

Continue reading “Copywriting Persuasion with Matt Rizvi
(Persuasion Play Podcast 004)”

10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”