10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”

10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday

Much of what we think of as “persuasion” is really “motivation.”

The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…

people aren’t going to work against their own happiness.

"The Obstacle is the Way" by Ryan Holiday
“The Obstacle is the Way” by Ryan Holiday

A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”

Persuasion Articles of the Week

Photo "IMG_2810_1" by Allie, Flickr, CC-By-2.0
Photo “IMG_2810_1” by Allie, Flickr, CC-By-2.0

#Trump #interest #persuasion #advertising #contrast #hypnosis #opticalillusion #genuine

Big List Today! Including a Free UDemy Course on Hypnosis and a chance for your free ebook, The Easy Way to Start a Conversation

Continue reading “Persuasion Articles of the Week”

“Verbal Judo” and 10 Things I Learned from George J. Thompson

People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.

The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).

"Verbal Judo" teaches you to redirect verbal aggression as a Professional
“Verbal Judo” teaches you to redirect verbal aggression as a Professional

The spouse, during an argument, who throws out the incorrect idea that “you never do the dishes! you never do the laundry!” Continue reading ““Verbal Judo” and 10 Things I Learned from George J. Thompson”