#no #memory #eq #jimcamp #nextstep
Persuasion Articles of the Week
Tag: no
Just Say No
The late Jim Camp, one of the worlds “most feared negotiators,” was a big fan of the word No.
Camp even wrote a few books around this idea, No and Start with No.
Francisco Osorio, Flickr, CC-By-2.0
No, Camp reasoned, allowed people to hold on to the status quo. No didn’t require action, No didn’t force someone to do something they weren’t prepared to do.
10 Things You’ll Learn from “Never Split the Difference” by Chris Voss
I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)
I’m thrilled to present today’s podcast with magician Paul Gertner!
When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”
10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert
Good day PRL reader!
I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.
If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.
The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”