Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)

I’m thrilled to present today’s podcast with magician Paul Gertner!

When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”

10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”