Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

Robert Collier Letter Book, 6th Edition, with the library punch card
Robert Collier Letter Book, 6th Edition, with the library punch card

Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”

Use This Easy Visual to Help Build Rapport

Here’s a shocker that you may have heard from me beforePeople want to help other people that they like!

"Friends :-)" by @BK, Flickr, CC-By-2.0
Do your friends make you feel good? “Friends :-)” by @BK, Flickr, CC-By-2.0

When people like you, they want to help you. They want to spend time with you. They want to do business with you.

So how do you get people to like you? How do you build that rapport? Continue reading “Use This Easy Visual to Help Build Rapport”