Your copy is only as good as the headline that gets the reader down the page.
That’s why David Ogilvy said 80% of your time should be spent on the headline.
It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.
Here are a few ideas for your next Headline.
Continue reading “10 Ways You Can Strengthen Your Headlines (Starting Now!)”
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I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”
Here’s a shocker that you may have heard from me before — People want to help other people that they like!
When people like you, they want to help you. They want to spend time with you. They want to do business with you.
So how do you get people to like you? How do you build that rapport? Continue reading “Use This Easy Visual to Help Build Rapport”
