11:31pm Wednesday
Saint Paul, MN
Hey, so earlier tonight I sent an email that said I had closed my Shopify store.
Here’s the quick story and what’s next. Continue reading “How I failed in 2018 — and what I learned about Drop Shipping”
Tag: new market
Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)
I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”
Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)
YOU can be 10% more knowledgeable about advertising giant Claude C Hopkins’ Secrets to Success with this one PRL post!
This is the 11th post in a series covering the current PRL book selection, My Life in Advertising.
Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account.
Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. Palmolive uses this offer to force quick distribution in retail stores, because no business wants the customer going elsewhere. The customers become hooked because the rule of reciprocity says that something done for them, the free bar of soap, will increase their desire to give back.
Continue reading “Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)”