Persuasive Elements in Bernie’s Fundraising

I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)

The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.

Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! Continue reading “Persuasive Elements in Bernie’s Fundraising”

“Drive” — 10 Things I learned from Daniel Pink

A few jobs ago in a different company, I split my time between IT Support and IT Sales. It was my first job in IT. I felt lucky to be there.

Drive by Daniel Pink
Drive by Daniel Pink

In the Sales role, my sales manager was constantly looking over my shoulder.

I would compose an email to a client and he would revise it.

I would write up a specific piece of hardware and he would suggest something different.

Continue reading ““Drive” — 10 Things I learned from Daniel Pink”