Tag: marketing

10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

11:17pm Tuesday
Saint Paul, Minnesota

Good day reader, what’s the news?

Marketing has been keeping me busy.

‘Busy’ is one thing… but I’m looking for a Big Idea.

Because I don’t know–

What’s my next step with Persuasion Reading List?

"The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
“The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

The other 53 chapters are pretty insightful too.

Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”

10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”

“Everything is Relative” — Lessons on Decision Making from Dan Ariely’s “Predictably Irrational”

In his 2008 book “Predictably Irrational,” Dan Ariely opens our eyes to our decision making process and how it can be used against us.

Everything is Relative.

Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?

If given a set of options, Ariely lays out the predictable choices in each:

Three Types of Liking: People Liking Consumables (Part 3)

You like things? I like things! It’s hard not to, am I right?

Liking others, and being likable, is essential in the art of persuasion. People don’t help or support those they dislike.

Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
Photo “CL Society 218: Crossing arms” by Francisco Osorio, Flickr, CC-By-2.0

But what if the things that someone likes aren’t capable of reciprocating that affection? They’ll forever support that, too.

People will dismiss an opportunity for improvement or learning if it means they might have to question their behavior… or their access to a favorite treat.

I could never eat healthy — I like cookies too much!

I love my morning Frappachino!*

Well, I don’t smoke that much.

This represents the most insidious of all the Liking: Consumables. Food, soda, beer, drugs.

*It’s 2017 — is Frappachino still a thing? Continue reading “Three Types of Liking: People Liking Consumables (Part 3)”