#marketing #news #liking #memory #communication #risk #listen #story
Saint Paul, MN
Hey, so earlier tonight I sent an email that said I had closed my Shopify store.
Here’s the quick story and what’s next. Continue reading “How I failed in 2018 — and what I learned about Drop Shipping”
Saint Paul, Minnesota
Good day reader, what’s the news?
PRL has been keeping me busy.
‘Busy’ is one thing… but I’m looking for a Big Idea.
Because I don’t know–
What’s my next step with Persuasion Reading List?
Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.
The other 53 chapters are pretty insightful too.
#sales #marketing #brain #chemicals #tippingpoint #influence
In his 2008 book “Predictably Irrational,” Dan Ariely opens our eyes to our decision making process and how it can be used against us.
Everything is Relative.
Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?
If given a set of options, Ariely lays out the predictable choices in each:
#scarcity #identity #tribe #positivity #persuasion #sales #photography #illusion