Persuasion Articles of the Week

Stories captivate our imagination and help to pass along important lessons and information.
What changes can you make —what demons can you slay— to increase your effectiveness and drive?

#thinking #memory #pornography #marketing #peak-end-rule #confirmation-bias

Continue reading “Persuasion Articles of the Week”

Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

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Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

draytonbird-bw

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”

Business Growth with Ben Settle
(Persuasion Play Podcast 007)

I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

And I open every one.

Ben’s emails discuss email marketing and adjusting your mindset towards success.

Ben Settle is known for hi daily email methods and business advice
Ben Settle is known for hi daily email methods and business advice

Continue reading “Business Growth with Ben Settle
(Persuasion Play Podcast 007)”

Picking between two great options…

5:50am

Saint Paul

 

Good day, how’s it bangin?

My coffee’s cooling —just the way I like it— and I’ve spent too much time this morning on “news” instead of working on my Change State book. Ah well, time to connect with you.

Exciting news IMHO:

Recently my wife and I booked a vacation to Puerto Rico at the end of March! We’re pumped for some time in the sun… and a short break from our lovely kids ; )

What to do during those few days? Continue reading “Picking between two great options…”

This German restaurant advert could be so much… besser

5:24am

Saint Paul, MN

 

Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.

Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.

Continue reading “This German restaurant advert could be so much… besser

The Failure of Science

6:12
Saint Paul, MN

Reader, this weekend I met with a PRL subscriber to discuss marketing emails that I am writing for his business.

Yep, my first paid copywriting gig!

We bounced around with other conversation topics as well, including my wife’s newfound interest in Reiki energy healing.

<cue eye-roll>

My friends asked what I thought of Energy Healing, a topic that’s looked down upon by science and society as being unconfirmed.

My answer? Continue reading “The Failure of Science”