Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)

What’s the value of your relationship with your readers?

In episode 14 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

John Brandt shares his lessons on copywriting in Episode 14 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

That’s not all.

Listen to Episode 14 of the Persuasion Play Podcast to discover:

Continue reading “Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)”

Business Growth with Ben Settle
(Persuasion Play Podcast 007)

I’m not entirely sure when I first heard about copywriter Ben Settle from  BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

And I open every one.

Ben’s emails discuss email marketing and adjusting your mindset towards success.

Ben Settle is known for hi daily email methods and business advice
Ben Settle is known for hi daily email methods and business advice

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(Persuasion Play Podcast 007)”

Your Guarantee… to Fail?

Give them some rope!

6:49am
Saint Paul, MN

I’ve been hearing a lot about ecom drop-shipping stores trying to pivot to full, reputable brands.

Part of this is because Fbuck’s advertising algorithm is, apparently, punishing the all-hype ads that drop-shippers are known for.

I came across two ideas recently that play directly into this.

Would you like me to share them with you?

Because even if you’re not a dropshipper, these might apply to you or your business.

(And I’ll wrap with a story of my own dissatisfaction. But first…)

You would? Ok here goes…

One idea comes from Gary Halbert, a well known direct-mail king.

(Oh, by the way, read a review of Halbert’s book The Boron Letters here—
https://www.persuasionreadinglist.com/10-things-youll-learn-in-the-boron-letters-by-gary-c-halbert/ )

Anyway, Halbert suggests (but not in the book) offering a money-back guarantee on your products.

Not for 30 days.

Not for 60 days.

Nope. Halbert suggests a full year, or even many years.

How is this good for your business, you might ask?

Customers want to feel safe in their purchase. The longer your money-back guarantee, the more time they think they have to feel safe…

…and the more time they have to forget to take advantage of your offer!

Give them enough rope to hang themselves, as the saying goes.

The other idea comes from Drayton Bird, an old-school advertising pro from the UK.

Drayton suggests that people want to be a bit sneaky.

They want to get everything for free… to pull the wool over your eyes… think they’re getting away with things.

But they won’t necessarily act on that.

If you let customers think they might have the opportunity to take advantage of you, they’re more likely to buy your product.

And with a good product, and good service, and happy customers… in  the long run, they won’t take advantage.

In fact, they might become repeat customers. And you have a reputable brand.

And repeat customers are where the real money lies. It’s harder to make a new customer than it is to sell again to a satisfied customer, after all.

Now, here’s my experience with feeling ripped off with a guarantee.

A few years ago I took an online course to help start my own online business.

The class offered methods to research your market, find a problem, create your own online class to solve that problem, ways to advertise, options for outreach…

I was sold. Who doesn’t want their own business that could grow as fast as I could push it?

I dropped $2,000 dollars from my grandpa’s inheritance to take this 6 week course.

And once I was in, I had access to all of the material for life. Because of course, most new businesses aren’t going to be stackin’ cash after just 6 weeks.

There was, after all, a 30 day money back guarantee — if I could show that I did all the work involved.

To be honest it was comprehensive and quite a good class. I learned a lot, and PRL came out of it — though this isn’t exactly stackin’ cash either.

The problem with the course was— there was no way for me to wrap up this course in the 10 weeks that included that guarantee, much less the 6 weeks the course was “expected” to take.

There were hundreds of hours of video to watch. Work to do. Things to read. Planning and straight up thinking. Plus my day job and family time had demands as well.

The course even says as much, that it might take some time to find a profitable business idea.

In short, the guarantee felt designed to ensure there was no way to get my money back.

I’m not making excuses. It was my choice to purchase the course.

And honestly, I didn’t want my money back. Like I said, I learned a lot and I continue to apply what I had learned.

What irked me — still irks me — and has prevented my from ever buying another course from this person — was the impossibility of that guarantee.

If you want happy customers, repeat buyers:

make your offer as favorable to your customer as you can.

Peace out!

Jeffrey