A New Look at Prospect Theory


Saint Paul


Hey there. I was just thinking — PRL readers are the best.

This past weekend I emailed about Mindset and letting Reality flow—

“Don’t force a round peg into a square hole” kinda thing (actually it was exactly that).

Anyway, one Mr. Haris P. wrote back to agree:

Mindset is everything, you are right. When I get stressed I stop and think of the Prospect Theory that has been fascinating me since I first read it some years ago.  To make a long story short, we always judge situations comparing to something else (point of reference).

When I am stressful at work for example, I stop and think how is my life, what are the real things I value (family, friends and health basically). Suddenly all other issues seem unimportant and trivial. Everything has a solution (apart form health problems) so I should just carry on, find the strength and courage to face my hesitations and fears.

In a few words, I change the mindset and everything seems crystal clear.

Second off, I agree completely with Haris.

Perspective, framing, and contrast all help us to see the situation and get a handle on our emotions and mindset.

But backing up to First off… my immediate reaction was whoa. I hadn’t thought of Prospect Theory quite like that before. Continue reading “A New Look at Prospect Theory”

10 Things you’ll learn in MindControlMarketing.com by Mark Joyner

Monday 8:24pm

Saint Paul


When people ask me about PRL… or more tellingly, when they don’t ask me… it seems to me that they assume there’s some sorcery going on.

Almost as if I’m able to

Cast Magic Spells to Control Everyone’s Thoughts!

Now I know this isn’t true… and perhaps you know this isn’t true… but the facts remain that people are vulnerable to influence and persuasion, Continue reading “10 Things you’ll learn in MindControlMarketing.com by Mark Joyner”

13 Words to Identify Mind Readers

Dear reader, we’ve discussed mind-reading, remember? We know it’s probably not real… right?

Maybe it is, maybe it’s not. That’s beside the point. Honestly I don’t know the scope of reality beyond what my brain understands, and I’m sure there’s a lot I don’t understand.

A wise man is never certain about anything!

So I don’t know if some specially attuned people can read minds or not… but I’m pretty sure that your run-of-the-mill news reporter cannot.

Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

Continue reading “13 Words to Identify Mind Readers”

10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday

Much of what we think of as “persuasion” is really “motivation.”

The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…

people aren’t going to work against their own happiness.

"The Obstacle is the Way" by Ryan Holiday
“The Obstacle is the Way” by Ryan Holiday

A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”

4 Ways to Combat Reactance

Last week we discussed Reactance.

Reactance is people’s natural resistance to your suggestions. People prefer the known, they don’t want to change the status quo. If you suggest a change…

“What makes you so smart!?”

As people of influence, how do we combat people’s natural resistance to being told what to do?

This past weekend I attended a kid’s birthday party with my 5 year old daughter.

The party is at a gymnastics gym in the suburbs. Short and sweet and cake and we’re outta there. The staff takes care of everything, pretty good setup with minimal fuss for the parents.

"Friends :-)" by @BK, Flickr, CC-By-2.0
“Friends :-)” by @BK, Flickr, CC-By-2.0

Continue reading “4 Ways to Combat Reactance”

The Number One Killer of Your Creativity — and Your Accomplishments

I’m in the middle of writing two books.

Ok, not really ‘the middle.’

"Book" by Noah Dibley, Flickr, CC-By-2.0
“Book” by Noah Dibley, Flickr, CC-By-2.0

I say ‘the middle’ because I’ve started writing the books — one of which is available now for subscribers before I finish blowing it up into a full book for sale.

Two Books? Foolish and optimistic me!

Continue reading “The Number One Killer of Your Creativity — and Your Accomplishments”

When the Power of “You” FAILS

With Amazon’s purchase of Whole Foods, it only makes sense that they expand their Prime service and deals to the grocery chain as well.

If you have a Whole Foods in your area you may have received this flier:

"You" is a strong marketing words, as are "Yes," "Special," and "Deal."
“You” is a strong marketing word, as are “Yes,” “Special,” and “Deal.”

Notice the use of a very hot marketing term: You. Continue reading “When the Power of “You” FAILS”