10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

Good day PRL reader!

I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”

Seeing is Believing

Millennials may think they’re a different breed.

Perhaps, the reasoning goes, because they grew up in a distracting environment… their brains have adapted to the distractions of our fast paced world!

"Brained" by Jose, Flickr, CC-By-2.0
“Brained” by Jose, Flickr, CC-By-2.0

I frequently hear, “Maybe this generation is different!”

Attempts to outlaw competitive sports or bullying rely on that same flawed belief — that somehow humans are reaching a new level of consciousness. Finally.

For all the drum-beating about “Science!” it’s amazing to see how many people Continue reading “Seeing is Believing”