Persuasion Articles of the Week

Stories captivate our imagination and help to pass along important lessons and information.
What changes can you make —what demons can you slay— to increase your effectiveness and drive?

#thinking #memory #pornography #marketing #peak-end-rule #confirmation-bias

Continue reading “Persuasion Articles of the Week”

Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

draytonbird-bw

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”