10:20am Wednesday
Saint Paul
Experts are everywhere.
A former boss once told me, “once you know more than the other guy, you’re the expert.”
Which is why you see gurus all over the place, having moved from Level 0 to Level 1, touting their expertise.
Nothing wrong with self-promotion, of course.
But there is always more to learn.
A few years ago I took a course named How to Turn White Space Into Advertising That Sells by Clyde Bedell.
Continue reading “Copywriter, read more of THIS.”Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”11:17pm Tuesday
Saint Paul, Minnesota
Good day reader, what’s the news?
Marketing has been keeping me busy.
‘Busy’ is one thing… but I’m looking for a Big Idea.
Because I don’t know–
What’s my next step with Persuasion Reading List?
Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.
The other 53 chapters are pretty insightful too.
Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”
Good day PRL reader!
I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.
If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.
The Boron Letters by Gary Halbert and Bond Halbert. Continue reading “10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert”
