12:20pm Monday
Saint Paul
I am not in the path of today’s eclipse.
But it reaches totality at 1:40pm Central time here in the US.
And I plan to watch NASA’s live footage of the moon perfectly blocking earth’s sun on YouTube.
Now, an eclipse is not a common event.
And it has everyone talking.
Which means marketers are tapping the eclipse as a reason to start a conversation with their audience.
Continue reading “What Robert Collier said about the Eclipse”“An iced americano with two shots of espresso and one shot of decaf espresso.”
My friend ordered his birthday coffee this morning.
He and I both worked in a coffee shop back in college. Some 20-odd years ago. His beverage sounded reasonable to me.
Then I ordered.
“Another one of those. And also, four shots of espresso.”
The owner of the cafe looked at us.
“You’re f***ing with me right?”
Continue reading “Make happier customers: use their language!”
#inflammation #pain #health #polite #technology #persuasion #food #restaurants #socialskills #light #nature #customers
