This weekend, many of my experiences seemed to revolve around the ideas of mirrors, mimicry, and imitation. It felt like a convergence of the universe onto this topic, something I like to call…
The Universe is at it again, bringing me a message over and over to make sure I hear it.
(Also known as ‘Confirmation Bias,’ where my brain recognizes patterns in the randomness of the world)
I’m not entirely sure when I first heard about copywriter Ben Settle from BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.
And I open every one.
Ben’s emails discuss email marketing and adjusting your mindset towards success.
Confirmation bias, straight ahead!
Saint Paul, MN
Be careful what you wish for…
the saying goes…
you just might get it.
Our brains have an excellent ability to find examples in the world to confirm our theories and prove that we’re right… even about our selves.
This is confirmation bias— the phenomenon that new information confirms what we already ‘know.’ Continue reading “What is your label doing for you?”
#content #creation #writing #persuasion #selftalk #mantra #confirmationbias
This past weekend, my friend Stephen and I met for some lunch and beers, not in that order.
Maybe you remember Stephen as my first Podcast Guest, check it out here.
Stephen works with his clients to build training materials and feedback systems, helping them become more effective in business. (You can find Stephen on LinkedIn if you’re interested to learn how he can help you.)
We’re both building our futures. It’s great to have someone to talk business with, to bounce ideas and advice. Though to be honest, Stephen has a much better business focus than I do—
he has paying clients!
Stephen asked how I was able to “find my voice” when writing… and how I can email on the (almost) daily.
He’s not the first to ask.
It wasn’t always this way.
We all have some difficulty pounding out the ideas in our heads and getting them on paper.
Some people might like to write, and others… not so much.
Here are a few ideas Stephen and I discussed to help crank out material:
1, Don’t Dismiss Your Inspiration
If you’re thinking about your mission all the time, you’re going to find examples popping up in life. Confirmation Bias guarantees we’ll see things that match our current thought processes, things that are at the front of our mind. Things other people might overlook. When you find those real-life examples, don’t let them go! Spend a moment to write yourself a note or two. Capture that idea immediately. Phone, notebook, whatever. You can expand upon it later in writing. (In fact I came up with 3 things to write about just while writing today’s post!)
2, Record a Video
If you don’t like the effort of writing, maybe you’re more comfortable talking? Expand upon your earlier ideas with a video. Get everything out, just dump your brain into the video. You’re not going to share this video. Instead, watch it and take notes on your brain dump, or even transcribe the video directly. (And if you really hate writing, Rev.com will transcribe your video for you, for only $1 per minute).
3, Organize Your Data
Sometimes our brains are filled with many loosely-connected ideas. We’re unsure how to structure these to tell a complete story. One great method I’ve really like is to use notecards to organize ideas. (Yes you can copy and paste on a computer…) For me, however, the analog task of writing ideas (from our video, for example) and shuffling the cards can really help flesh out connections that I may have overlooked.
Eugene Schwartz was a well known copywriter of advertisements. His advice, based on Zen principles, was to have a deliberate practice. Start your writing with the same beverage, same location, same environment. Set yourself a timer; Schwartz suggested 33 minutes and 33 seconds. Then, for the duration of that timer, you can either write, or do nothing. Nothing exists outside of you and that page. And once the timer beeps… that’s it, break time, immediately. Get some more coffee.
5, Write Write Write
We get better through practice. Don’t worry too much about being perfect, spend time doing… Schedule your time, sit down, and get something on the page! It can be your own words, or you can practice by writing out successful examples of what you’re trying to create. Reward yourself for the minor victory. And find your next 33 minutes.
Do I do these all the time??
Heck no. But they keep me moving when I need it!
Dear reader, we’ve discussed mind-reading, remember? We know it’s probably not real… right?
Maybe it is, maybe it’s not. That’s beside the point. Honestly I don’t know the scope of reality beyond what my brain understands, and I’m sure there’s a lot I don’t understand.
A wise man is never certain about anything!
So I don’t know if some specially attuned people can read minds or not… but I’m pretty sure that your run-of-the-mill news reporter cannot.
Reactance is people’s natural resistance to your suggestions. People prefer the known, they don’t want to change the status quo. If you suggest a change…
“What makes you so smart!?”
As people of influence, how do we combat people’s natural resistance to being told what to do?
This past weekend I attended a kid’s birthday party with my 5 year old daughter.
The party is at a gymnastics gym in the suburbs. Short and sweet and cake and we’re outta there. The staff takes care of everything, pretty good setup with minimal fuss for the parents.
People are a suspicious lot, aren’t they?
If you offer to carry someone’s groceries through a parking lot, they’d refuse.
Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.
Both situations are unusual, out-of-the-ordinary.
Humans like what’s known, what’s comfortable. Anything different from the status quo is…