Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)

When I was growing up, my Grandpa always had a joke or a magic trick at the ready. My memories of childhood aren’t well defined, quite fuzzy really, but there are stand-outs with Grandpa Damie’s magic.

"dark jack" by Akki annant, Flickr, CC-By-2.0
“dark jack” by Akki annant, Flickr, CC-By-2.0

Throughout his life and beyond, I’ve heard great things about my grandpa. People remembered his generosity and personal touch. He would receive Christmas cards and accolades years after seeing old friends, coworkers, and neighbors.

How did my Grandpa Damie have such an impact on people?

An impact that was remembered long after? Continue reading “Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)”

10 Things I Learned from “Nudge” by Thaler and Sunstein

Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

"Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! Continue reading “10 Things I Learned from “Nudge” by Thaler and Sunstein”