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Much of what we think of as “persuasion” is really “motivation.”
The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…
people aren’t going to work against their own happiness.
A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. Continue reading “10 Things I Learned from “The Obstacle is the Way” by Ryan Holiday”
#behavior #relative #bodylanguage #logic #authority #style #advantage Continue reading “Persuasion Articles of the Week”
Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.
It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.
The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! Continue reading “10 Things I Learned from “Nudge” by Thaler and Sunstein”