10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

11:17pm Tuesday
Saint Paul, Minnesota

Good day reader, what’s the news?

Marketing has been keeping me busy.

‘Busy’ is one thing… but I’m looking for a Big Idea.

Because I don’t know–

What’s my next step with Persuasion Reading List?

"The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
“The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

The other 53 chapters are pretty insightful too.

Continue reading “10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy”

10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni

My interest in Persuasion and getting people moving, getting them working and improving, overlaps with business and leadership.

I follow a number of successful entrepreneurs on Twitter. Many of them know that reality is flexible, that we create (and live by) our own limits.

Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

Inspiring people to push past those self-inflicted limits is one view of Persuasion, and important for any self-starter like yourself.

Another aspect of persuasion, especially in larger businesses, is change management. Continue reading “10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni”