Welcome to the

Persuasion Reading List


In 2011, my eleven-year-old Volvo was starting to die. Monthly repair bills were mounting in the thousands. There was no way I could afford to keep this car, and so we went shopping…

I came home that weekend with a two-door orange coup.

I loved it, but it was… impractical.

After the sale I wanted to know, what made me buy?

In 2015-16, cartoonist Scott Adams successfully predicted Donald Trump’s rise to political power… against everyone else’s “better judgement” about the political landscape.

It didn’t matter what side you were on, Trump was a force…

What did Scott see that the rest of us did not?

What was Trump doing that worked so well?

What makes any of us buy… or agree… or walk away?

Knowing the answers to these valuable questions can change your relationships… and your income.

Hi, my name is Jeffrey, creator of PRL.

I am learning and writing about Persuasion, Motivation, and Influence to share with you here and on my near-daily email list.

Care to join us?

  • “The amount of value you provide is unbelievable” —Subscriber Mark T.
  • “I am a big fan of your daily newsletter! Please keep it up.” — Subscriber D. Zderic
  • “Your tone is friendly but not too friendly. Well done!” — Subscriber Haris S.

Eh what can I say? I just live it.

Join PRL now, it’s free and easy…

But beware, I will email you at least 6 times per week with tips and stories related to improving or altering your messages, your thought processes, your marketing, and your behaviors…

Are you ready?

Click Here to Join the Free PRL email list now


You can find PRL’s Privacy Policy here.

PersuasionReadingList.com website (c) 2016-2019 Persuasion Reading List,
a part of Rock Paper Shoot, LLC.