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Persuasion Reading List

In 2011, my eleven-year-old Volvo was starting to die. Monthly repair bills were mounting in the thousands. There was no way I could afford to keep this car, and so we went shopping…

I came home that weekend with a two-door orange coup.

I loved it, but it was… impractical.

After the sale I wanted to know, what made me buy?

In 2015-16, cartoonist Scott Adams successfully predicted Donald Trump’s rise to political power… against everyone else’s “better judgement” about the political landscape.

It didn’t matter what side you were on, Trump was a force…

What did Scott see that the rest of us did not?

What was Trump doing that worked so well?

What makes any of us buy… or agree… or walk away?

Knowing the answers to these valuable questions can change your relationships… and your income.

Hi, my name is Jeffrey, creator of PRL.

I am learning and writing about Persuasion, Motivation, and Influence to share with you here and on my near-daily email list.

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Eh what can I say? I just live it.

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