Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

This week, subscribers to PRL’s Letter List received letters about:

  • Power of No
  • Headline Tactics
  • Media Manipulation
  • Defensiveness Defeats your Message

If you can’t handle daily emails to embiggin your noggin… don’t click here, don’t sign up.


Here’s How Highly Successful People Make Little Choices Different From the Rest of Us

If you want to be successful (however you define that)… you can’t do the same things everyone else does #moretv


Secrets about People: A Short and Dangerous Introduction to René Girard

This week I wrote a bit about René Girard to the PRL Letter List. Here’s an introduction to Girard and his explanations of the source of social conflicts, status, and desire.


A Gentleman’s Guide to Indoctrination

Build on what they already believe (Pacing), create your own category (known as the Blue Ocean strategy), and fill their mental space with your persistence (Focusing illusion).


Why You Make Terrible Life Choices

We blame others for their failures, and blame circumstances for our own failures.


How to Achieve Your Goals By Creating an Enemy

We push against those that tell us how to behave: reactance. When we identify an enemy that hopes we fail —perhaps an imaginary enemy even— we motivate ourselves to succeed.


12 Persuasion Techniques That Will Lift Your Conversion Rate

Reciprocity, social proof, authority, the Ikea effect, and more.


Used Car Salesman Techniques

Techniques that car salesmen, and others in their organizations, might use to get buyers to sign on the dotted line…


How to Fix the Internet With a Single Regulation

We’re all trapped in our own ‘bubble’ of information that confirms our beliefs and makes everyone else look loony.