#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias
This week, subscribers to PRL’s Letter List received letters about:
- Power of No
- Headline Tactics
- Media Manipulation
- Defensiveness Defeats your Message
If you can’t handle daily emails to embiggin your noggin… don’t click here, don’t sign up.
If you want to be successful (however you define that)… you can’t do the same things everyone else does #moretv
This week I wrote a bit about René Girard to the PRL Letter List. Here’s an introduction to Girard and his explanations of the source of social conflicts, status, and desire.
Build on what they already believe (Pacing), create your own category (known as the Blue Ocean strategy), and fill their mental space with your persistence (Focusing illusion).
We blame others for their failures, and blame circumstances for our own failures.
We push against those that tell us how to behave: reactance. When we identify an enemy that hopes we fail —perhaps an imaginary enemy even— we motivate ourselves to succeed.
Reciprocity, social proof, authority, the Ikea effect, and more.
Techniques that car salesmen, and others in their organizations, might use to get buyers to sign on the dotted line…
We’re all trapped in our own ‘bubble’ of information that confirms our beliefs and makes everyone else look loony.