Persuasion Articles of the Week

"Computer Guys" by Chris Sit, Flickr, CC-By-2.0
An all-night cram session isn’t your best tool to learn… “Computer Guys” by Chris Sit, Flickr, CC-By-2.0

#sleep #crime #marketing #sugar #copywriting #habit #success


The Psychology of Bad Marketing

The right message at the wrong time… won’t work.


How Cereal Transformed American Culture

Marketing really took off with the invention of Breakfast Cereal. Read about the history here, and how the (incorrect) ideas of “healthy” were undermined by sugar and money.


L e t   i t   b r e a t h e . . .

Dense paragraphs in your writing won’t help your message, only hinder it.


The Most Powerful Learning Tool (That Doesn’t Involve Studying)

Sleep allows your brain to organize and solidify what you’ve learned.


The Common Denominator of Success

What do successful people do differently? They actively create a habit that they repeat, over and over, regardless of how they may feel in the short term.


Cybercrime Booms As Scammers Hack Human Nature To Steal Billions

Cybercriminals are getting better at exploiting our trusting nature.