Persuasion Articles of the Week

"dark jack" by Akki annant, Flickr, CC-By-2.0
“dark jack” by Akki annant, Flickr, CC-By-2.0


#magic #sleep #disinformation #font #typeface

Magic Might Be Trendy, But Is It Real?

Magic (as in Spells) has been around a long time, as “a way of asserting control in an uncertain, chaotic world.”

Many people might say this isn’t real… but the words we use… program our brains. These words direct our focus and our emotions. In that sense, I’d argue ‘magical spells’ are real.

Stage magic, on the other hand, is delightful deception. You can find our Persuasion Play Podcast 006 here with magician Paul Gertner. If you’re curious how to make a car disappear or how to to increase your creativity, this podcast episode might be the best way to spend your weekend.


How Deep Sleep May Help The Brain Clear Alzheimer’s Toxins

Getting enough sleep helps with mental functions now, with impacts that can last through your life.


Russia Tests New Disinformation Tactics in Africa to Expand Influence

Nations influencing one another’s politics. Nothing new here.


Helvetica’s evil twin, Hellvetica, will haunt your nightmares

We’ve discussed the importance of typefaces before, and how they can cause you to re-read things (making them more memorable) or cause you to easily read things (and letting the message slip by your mental gatekeeper). This is an intentionally frustrating typeface, Hellvetica, designed to make you unhappy.