Persuasion Articles of the Week

Image " L1009153 A Big Smile from the High Tibetan Plateau" by DaiLuo, Flickr, CC-By-2.0
Happiness is a Practice. Image “L1009153 A Big Smile from the High Tibetan Plateau” by DaiLuo, Flickr, CC-By-2.0

#happiness #safety #Aristotle #priming


How Aristotle is the Perfect Happiness Guru

Edith Hall, author of Aristotle’s Way: How Ancient Wisdom Can Change Your Life, tells how Aristotle viewed happiness as a habit worth practicing.


The Art of Persuasion Hasn’t Changed in 2,000 Years

More on Aristotle, discussing his Pathos, Logos, and Ethos ideas.


How To Persuade People To Be Safe

People are rebellious by nature. We must help them see the benefits to doing something we want, including their own safety.


Prime Before Persuasion

The importance of preparing before you begin to persuade. “First, think of the central concession you are after, and second, ask yourself what conditions would make that concession more likely.”