Persuasion Articles of the Week

Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
The NYTimes suggests we punish overconfidence, the hallmark of, well, people who take risks. Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

#confidence #neuroscience #buddhism #microbiome #copywriting


Business Growth with Ben Settle (PRL Podcast 007)

Join copywriter Ben Settle and I as we discuss business, copywriting, persuasion, marketing, and much more.


Why High-Class People Get Away With Incompetence

The New York Times writes that people in higher social classes are often over-confident in their abilities. One possible reason given is that higher-economic-class have more to fall back on if they fail (of course, they have more to lose as well). The article ends with a suggestion that we punish overconfident people! Hogwash. I suggest you develop overconfidence, because that’s how we see a different future, how we prepare to take risks, and how we inspire others as a leader.


Meta-study suggests anxiety can be reduced by altering gut bacteria, but not with probiotics

More evidence that our mood and behaviors are related to the foods we eat.


Neuroscience Has a Lot To Learn from Buddhism

Buddhism has looked at our overactive brains for a lot longer than modern neuroscience, and has a deep understanding of what influences our thoughts and reactions.