#why #neuroscience #design #perception #storytelling
This week, subscribers of PRL’s Daily Letter received emails about
- The Power of Why
- Wrap-up of the next podcast featuring guest Ben Settle
- Controlling the direction of a conversation
Two posts exploring a simple word —Why— which has profound effects on your persuasion efforts.
Use a paper and pen —I prefer a nice pencil— and don’t limit yourself to words alone.
People can’t read your mind. How are they supposed to know your intentions if you don’t help them?
Your story is a brand that no one can copy.
…as well it should be. Best quote ends the article, “So the decisions that we think we are consciously deciding on and making, actually it’s all just an illusion that can be reduced to what our brain is telling us to do.”