Persuasion Articles of the Week

Image "distant distance" by Rennett Stowe, Flickr, CC-By-2.0
Asking someone Why will cause them to justify their behaviors. Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

#why #neuroscience #design #perception #storytelling

This week, subscribers of PRL’s Daily Letter received emails about

  • The Power of Why
  • Wrap-up of the next podcast featuring guest Ben Settle
  • Controlling the direction of a conversation

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Building Momentum with the Power of “Why” and Destructive Power of “Why”

Two posts exploring a simple word —Why— which has profound effects on your persuasion efforts.


Neuroscience Says This Is How to Take Notes More Effectively

Use a paper and pen —I  prefer a nice pencil— and don’t limit yourself to words alone.


Perception Is Reality

People can’t read your mind. How are they supposed to know your intentions if you don’t help them?


Turn Storytelling Into Your Small Business Superpower

Your story is a brand that no one can copy.


I wrote the book on user-friendly design. What I see today horrifies me

The author of The Design of Everyday Things (find the PRL write up here) talks about the purpose of design and how it’s being lost in the name of cool (cough cough Apple cough).


Neuroscientist Dr Hannah Critchlow: ‘Changing the way that you think is cognitively costly’

…as well it should be. Best quote ends the article, “So the decisions that we think we are consciously deciding on and making, actually it’s all just an illusion that can be reduced to what our brain is telling us to do.”