Persuasion Articles of the Week

"Brain" by wyinoue, Flickr, CC-By-2.0
Getting people on the same brain wavelength is essential to connect and persuade. “Brain” by wyinoue, Flickr, CC-By-2.0

#brains #magic #communication #mood #nudge #focus

This week, PRL subscribers received letters regarding:

  • Profiting from the Unpopular
  • Humor in Persuasion
  • Visual Persuasion with Images
  • Clothing and Appearance
  • Changing Minds

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‘Hyperscans’ Show How Brains Sync As People Interact

Brain scans show what happens when people interact — their brain activities begin to synchronize


What brain-bending magic tricks can teach us about the mind

How our visual sense overrides our logical brain, and how magic seeks to understand parts of the brain that science overlooks


Mr. Rogers Had a Simple Set of Rules for Talking to Children

Clarity in  your message makes a huge difference to your audience


How To Manage Your Mood

You cannot control the world around you; you can only control your reaction to it


Work Requirements Don’t Work

As seen through the lens of Nudges, adding complexity (or friction) to an issue makes it less likely to happen


Pay Attention: Practice Can Make Your Brain Better at Focusing

Maintaining you focus helps you get more done and feel better