Persuasion Articles of the Week

"Robots" by Jeffrey Thomas, 2018
“Robots” by Jeffrey Thomas, 2018

#robots #magic #advice #emotions #logic #marketing

Picking between two great options…

How to influence the decision of which item to buy
Researchers explore what makes robots ‘persuasive’ to humans

When they appeal to your emotions, we give them agency.


This German restaurant advert could be so much… besser

I break down the failures of a local restaurant ad.


How to give advice that people actually take

Connect with emotions, not logic.


Howard Thurston, the Magician Who Disappeared

A big name at the time of Houdini, Thurston made great connections with his audiences. A good lesson for us all.