Persuasion Articles of the Week

Image "What's Down There?" by James, Flickr, CC-By-2.0
Image “What’s Down There?” by James, Flickr, CC-By-2.0

#fear #guarantee #hypnosis #prospecttheory #sleep #failure #photography #investing #magic

Your Guarantee… to Fail?

How a product guarantee changes a buyer’s chances of purchasing your product — and how to use that to your advantage.


Tips for overcoming fear from the world’s best free solo climber

I saw this movie Free Solo a few weeks ago with a friend. It was excellent. In this article, the author discusses Alex Hannold’s ideas on something that holds many of us back: fear.


A New Look at Prospect Theory

Prospect theory discusses how we react to risk. Here, a PRL reader has alerted me to an excellent new perspective on this useful model of behavior.


How to Hypnotize Someone

A five-part guide to hypnosis. I’ve not started it so I can’t say anything more.


Shooting for an Album (photography)

If you’re putting together a photo album for yourself or anyone else, here are some good layout tips and ideas for emotional connections.


Charlie Munger speaks at the Daily Journal annual meeting (video)

Two hours of one of the world’s smartest investors.


The letter from Teller that changed my life

Pen and Teller are world famous magicians. In this letter, Teller offers advice on success: have a wide range of influences outside your specialty, enjoy and trust in the process, force yourself out of your comfort zone, and expect that it might take some time to “find your voice.” And some other nuggets, too.


Brain Scans Reveal Why “Night Owls” Have It Rough in a 9-to-5 Society: Study

Basically, your genes can affect when you sleep… by roughly 25 minutes. The hyped up study and article (imho) is not worth your time. Just know that your genes may be responsible for a whopping 25 minutes. (The rest of the responsibility to get enough sleep —and to get yourself to work— are up to you).