Persuasion Articles of the Week

"Engineering Department employees, 1962, Item 74240" by Seattle Municipal Archives, Flickr, CC-By-2.0
“Engineering Department employees, 1962, Item 74240” by Seattle Municipal Archives, Flickr, CC-By-2.0

#changestate #pre-suasion #artificialintelligence #podcast


Study identifies the most effective mental strategies that people use to get through aversive challenges



Persuasive copy that sells: it’s not about the words

Engaging emotion and leading the prospect with branding stories.


8 documentaries everyone in advertising should watch

Learn about some of the best advertising greats in history.


IBM’s AI Machine Makes A Convincing Case That It’s Mastering The Human Art Of Persuasion

IBM’s artificial intelligence machines can ‘read’ thousands of articles and papers on a topic and can formulate a persuasive, three-part speech to argue… whatever side it’s programmed to argue.


30 principals from Cialdini’s Pre-Suasion

Robert Cialdini is the ‘godfather’ of modern study of persuasion and influence. Here’s a breakdown of 30 ideas found in his newest book Pre-Suasion.