Persuasion Articles of the Week

Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

#scarcity #experience #sleep #story

4 Ways to Use Scarcity to Persuade and Influence

Scarcity is one of Robert Cialdini’s seven principles of persuasion. Here are four ways to put it into action, as well as the results of a few studies on scarcity.


Want to Improve Your Customer Experience? Teach Your Team to Tell Better Stories

Stories help to guide people along the path of the story itself, putting the brain inside the emotions and experiences of that story.


5 Shockingly Simple Ways to Get Rid of Brain Fog, According to Doctors

Sleep is on the list…


The science behind why our brains make us cooperate (or disagree)

Bonding people through a shared experience can lead to better cooperation and understanding.