Persuasion Articles of the Week

"Brain" by wyinoue, Flickr, CC-By-2.0
“Brain” by wyinoue, Flickr, CC-By-2.0

#choiceblindness #politics #neuroscience #instagram #humannature #power #socialmedia #dropship #nudge #design

How I failed in 2018 — and what I learned about Drop Shipping

My experiences with the last 5 months of my failed Drop Shipping store, and what comes next.


How Political Opinions Change

If someone thinks the idea (or opinion) is their own, or belongs to the group with which they identify, they will defend that idea or opinion.

Researchers then tricked people into believing the opposing view was their own… and people began to argue for that side of the opinion. This is known as Choice Blindness, where we’re blind to the choice we actually made.

The lesson here is that, when people are freed from the judgement and reasons to be defensive, their minds and attitudes are far more flexible.


Persuasive design: nudging users in the right direction

Using concepts of motivation and bias to help guide user decisions.


Physicists: Time Might Only Exist in Your Head

Like, duh….?


New Neuroscience Reveals 7 Secrets That Will Make You Persuasive

Great insights from the book The Influential Mind, discussing how ideas are presented persuasively. Nothing here should be “new” for subscribers of PRL’s email list.


Inside the Pricey War to Influence your Instagram Feed

Our visual input is extremely powerful. Seeing our favorite “Instagram influencers” promote something gives that item a hit of prestige and social proof. But what does this gorilla marketing look like behind the scenes of Instagram and other social media sites?


4 Strategies For Becoming a Master Persuader

Robert Greene, author of 48 Laws of Power, writes about his exciting new book, The Laws of Human Nature.  (It’s on my Christmas list.)