#placebo #copywriting #humor #identity #bodylanguage #surveillance
Persuasive copywriter Ken McCarthy shares some tips in his book The System Club Letters.
Wit and humor are a connection of different ideas in surprising ways, often with a buildup and release of tension. A new book helps to teach us to make these connections between different domains of knowledge.
It’s been demonstrated that we act differently when we know we’re being watched. We tend to act less selfishly, with a higher level of stress.
We live the stories that we tell ourselves. As we age it’s important to not get too stuck on those stories, and instead push our brain out of its comfort zones.
Eye contact builds connections and rapport.
Begin to ask, “What’s the Connection?” instead of, “What’s the difference?”
An interesting, long-form read about the history of the Placebo and its strong effect on our minds.