#sales #marketing #brain #chemicals #tippingpoint #influence
10 Things You’ll Learn in The Boron Letters by Gary C. Halbert
Direct-mail superstart Gary Halbert wrote these letters to his son Bond, to give Bond an education in the field of selling by mail.
Researchers Uncover A Circuit For Sadness In The Human Brain
Our brain’s chemicals determine our behavior.
The Science of Tipping Points: How 25% Can Create a Majority
It’s been 16 years since Gladwell’s Tipping Point was released. New research shows that the tipping point, where a minority view takes hold in the mainstream, can happen with as little as 25% of people embracing that idea.
MIB: Robert Cialdini, author of Influence (podcast)
Cialdini wrote Influence and Pre-suasion. This podcast is must-listen for anyone interested in Persuasion and Influence (which is most of PRL’s readers!)