Persuasion Articles of the Week

"A day at the office" by phlubdr, Flickr, CC-By-2.0
“A day at the office” by phlubdr, Flickr, CC-By-2.0

#sales #marketing #brain #chemicals #tippingpoint #influence

10 Things You’ll Learn in The Boron Letters by Gary C. Halbert

Direct-mail superstart Gary Halbert wrote these letters to his son Bond, to give Bond an education in the field of selling by mail.


Researchers Uncover A Circuit For Sadness In The Human Brain

Our brain’s chemicals determine our behavior.


The Science of Tipping Points: How 25% Can Create a Majority

It’s been 16 years since Gladwell’s Tipping Point was released. New research shows that the tipping point, where a minority view takes hold in the mainstream, can happen with as little as 25% of people embracing that idea.


MIB: Robert Cialdini, author of Influence (podcast)

Cialdini wrote Influence and Pre-suasion. This podcast is must-listen for anyone interested in Persuasion and Influence (which is most of PRL’s readers!)