#sales #marketing #brain #chemicals #tippingpoint #influence
Direct-mail superstart Gary Halbert wrote these letters to his son Bond, to give Bond an education in the field of selling by mail.
Our brain’s chemicals determine our behavior.
It’s been 16 years since Gladwell’s Tipping Point was released. New research shows that the tipping point, where a minority view takes hold in the mainstream, can happen with as little as 25% of people embracing that idea.