#copywriting #stevejobs #names #mistakes #happiness
Collier was a successful direct mail marketer. His Robert Collier Letter Book has been studied for over 85 years as a resource for successful sales letters. Here is a quick rundown of the first seven chapters, with information you can use to create more compelling offers.
Steve Jobs wasn’t known for being “nice.”
People are going to have different ideas about reality. Sometimes it’s best to avoid the argument and let people be wrong… because it might just be you who is wrong.
Using, and remembering, names helps other people feel important. You lose a bit of credibility and influence when you ask someone for their name… again. (Still, I’d argue, asking for a name is better than using the wrong name.)
Story telling helps us connect with listeners. They humanize us when we admit to hardships and struggles.
Mistakes happen. Own it and look at it with some perspective.
Acts of kindness reward our own brain and help us to see ourselves as better people… which becomes a new script that we may continue to fulfill.
Our brains are greatly influenced by what we see. We tend to think we’re logical creatures, or that humanity has evolved past our base desires. Sorry Charlie it’s just not true.